Redefine your brand identity ! People, Planet, and Profit

Personalized Branding, Social Cause and Social Media Marketing, the most effective Triangle for 21st century value based-personalisation of brand that develops positive equation between people(customers and general citizens), planet (community) and profit (organization). Jim Collins (Best selling Management Author) argues that sustainability of a company (large or small) does not rely only on best buildings, interiors, products. huge capital or welcoming customer relations but it is based on non-negotiable organizational values which a brand reflects! Do you have a purpose in Life? What is that? Only profits, Only planet (your social work) or Only people? No matter you are small, medium or large organization…It is time to revisit your corporate/organizational values…